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Majid Al Futtaim Shopping Malls Celebrate Smashing Success Collecting 18 Trophies at the Middle East and North Africa Shopping Centre Awards

Nov 06, 2016

• Seven gold awards for marketing innovation by malls in the UAE and Bahrain • 11 silver awards for shopping centres in Lebanon, Oman, Bahrain and the Emirates

The Middle East and North Africa’s leading shopping mall, retail and leisure pioneer, Majid Al Futtaim, took home a total of 18 trophies from the recent Middle East and North Africa Shopping Centre Awards, recognizing the outstanding marketing innovation and results achieved for its shopping malls in the UAE, Bahrain, Lebanon, and Oman.

Created to honour outstanding achievement in retail, marketing, net operating income enhancement, and the design and development of retail properties, the awards are jointly organized by the International Council of Shopping Centres (ICSC) and the Middle East Council of Shopping Centres (MECSC). 

During RECON 2016 for Middle East and North Africa, Majid Al Futtaim secured seven gold trophies in the categories of design excellence, the use of emerging technology in new media deployment, and the strength of its malls’ integrated digital campaigns, cause-related (CSR) marketing, and public relations campaigns.

On the same night, Majid Al Futtaim’s malls in Ajman, Fujairah Beirut, Dubai, Manama, Muscat, and Qurum were recognized with silver awards for net operating income growth through marketing, compelling sponsorship strategies, robust customer service experiences, innovative social media deployment, and marketing excellence in sales promotions and events.

Winners of the 2016 Middle East and North Africa Shopping Centre Awards were selected by a peer-based jury of eleven regional and international experts in shopping mall development, marketing, and operations, who fielded and evaluated hundreds of entries across six main categories.

“Securing 18 gold and silver trophies at the 2016 Middle East and North Africa Shopping Centre Awards underscores the investment that Majid Al Futtaim continues to make in communicating with and elevating the experience for our customers and partners across the Middle East,” said Ghaith Shocair, Chief Executive Officer Shopping Malls, Majid Al Futtaim Properties. “As part of the company’s vision to create great moments for everyone, everyday, we are committed to innovation and excellence in the way that we market our retail destinations through tools including events, advertising, social media, CSR, and PR.”

Contributing to the success of the seven gold and 11 silver awards were Majid Al Futtaim’s highly detailed submissions, which included campaign proof points such as video, photography, social media analysis, retailer and customer feedback, and editorial coverage for the participating malls.

Full list of Majid Al Futtaim Properties’ 2016 Middle East and North Africa Shopping Centre Awards:

GOLD

DESIGN AND DEVELOPMENT EXCELLENCE
RENOVATIONS/EXPANSIONS
MALL OF THE EMIRATES, DUBAI

NEW MEDIA EXCELLENCE
EMERGING TECHNOLOGY
HOLOGRAM
MALL OF THE EMIRATES, DUBAI

NEW MEDIA EXCELLENCE
INTEGRATED DIGITAL CAMPAIGNS
Crave Carnival- DFF
CITY CENTRE MIRDIF AND CITY CENTRE DEIRA, DUBAI

NEW MEDIA EXCELLENCE
SOCIAL MEDIA
PARK RIGHT
CITY CENTRE BAHRAIN, MANAMA, KINGDOM OF BAHRAIN

MARKETING EXCELLENCE
CAUSE RELATED MARKETING
NOT JUST SPECIAL, BUT SUPER!
CITY CENTRE DEIRA, DUBAI

MARKETING EXCELLENCE
GRAND OPENING, EXPANSION & RENOVATION
EXPANSION GRAND OPENING
MALL OF THE EMIRATES, DUBAI

MARKETING EXCELLENCE
PUBLIC RELATIONS
WORLD OF FASHION – House of Bazaar
MALL OF THE EMIRATES, DUBAI

SILVER 

NEW MEDIA EXCELLENCE
INTEGRATED DIGITAL CAMPAIGNS
Free Movie Invite Through Mobile App
CITY CENTRE AJMAN AND CITY CENTRE FUJAIRAH, UNITED ARAB EMIRATES

NEW MEDIA EXCELLENCE
SOCIAL MEDIA
Father’s Day –Social Media Campaign
CITY CENTRE BEIRUT, LEBANON

NOI ENHANCEMENT EXCELLENCE
LEASING
Leasing-MOE Re-Merchandising and Expansion
MALL OF THE EMIRATES, DUBAI

NOI ENHANCEMENT EXCELLENCE
MARKETING/SPONSORSHIPS
Union Pay-Global Shopping District Campaign
MALL OF THE EMIRATES, DUBAI

MARKETING EXCELLENCE
ADVERTISING
Shaun the Sheep Entertainment
CITY CENTRE MUSCAT AND CITY CENTRE QURUM, OMAN

MARKETING EXCELLENCE
CUSTOMER SERVICE EXPERIENCE AND/OR ENGAGEMENT
Customer Service Training program
MAJID AL FUTTAIM PROPERTIES
DUBAI, UNITED ARAB EMIRATES

MARKETING EXCELLENCE
GRAND OPENING, EXPANSION & RENOVATION
Grand Opening Celebration
CITY CENTRE MUSCAT, OMAN

MARKETING EXCELLENCE
PUBLIC RELATIONS
Park Right Campaign
CITY CENTRE BAHRAIN, MANAMA, KINGDOM OF BAHRAIN

MARKETING EXCELLENCE
PUBLIC RELATIONS
Fashiontainment
MALL OF THE EMIRATES, DUBAI

MARKETING EXCELLENCE
SALES PROMOTION AND EVENTS
Winter Tales Cinderella
CITY CENTRE BAHRAIN, MANAMA, KINGDOM OF BAHRAIN

MARKETING EXCELLENCE
SALES PROMOTION AND EVENTS
Candy Crush
CITY CENTRE DEIRA, DUBAI

 

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