Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, will be part of the Earth Hour global initiative aiming to raise awareness on sustainability and energy consumption.
- All Majid Al Futtaim shopping malls across the region are committed to a sustainable environment and will show support of the green initiative, Earth Hour, by switching off their lights from 8.30PM – 9.30PM on 25 March, 2017
- Malls encourage visitors to pledge for the green initiatives, via mall websites
On March 25th, all Majid Al Futtaim shopping destinations in the region will dim their lights and pay tribute to the movement. Majid Al Futtaim websites will turn to ‘power saving mode’, encouraging viewers to turn off their own appliances for one hour from 8.30PM until 9.30PM.
By visiting Majid Al Futtaim shopping malls digital platforms, viewers can take a pledge to save the planet by committing to the cause they stand by the most such as: conserving water, using less energy, planting a tree, reusing and recycling as well as reducing carbon footprint.
When visiting the mall’s webpage, users can share and upload on Facebook and Twitter platforms. Additionally, the websites will also showcase a series of daily tips to support environmentally friendly behavior.
All lifestyle destinations across the region will be participating including: in Dubai: Mall of the Emirates, City Centres Deira, Mirdif, Me’aisem and Al Shindagha, and My City Centre Barsha; in the Northern Emirates: City Centres Ajman, Fujairah, Sharjah, My City Centre Nasseriya and the Matajer malls; in Egypt: Mall of Egypt and City Centre Maadi & City Centre Alexandria; in Lebanon: City Centre Beirut; in Oman: City Centre Muscat and City Centre Qurum and in Bahrain: City Centre Bahrain.
“Sustainability is at the core of Majid Al Futtaim’s values. The company strives to support initiatives such as Earth Hour, hoping to raise awareness of surrounding communities to significantly reduce energy consumption,” said Ibrahim Al-Zu’bi, Head of Sustainability - Majid Al Futtaim. “In line with Majid Al Futtaim’s vision to create great moments for everyone, everyday, we encourage all visitors to join us in turning off lights during Earth Hour on March 25th.
Earth Hour is a worldwide program, dedicated to creating a greener world and energy-saving processes. Complementing this message, the movement also emphasizes the importance of climate change action and the need for action. Majid Al Futtaim continues to reinforce green initiatives aimed at fostering environmental sustainability.
For more information on Earth Hour, visit: www.earthhour.org