Everyone’s favourite family festival is back, bigger and better. The 22nd edition of the Dubai Summer Surprises returns from June 21 until August 3. Majid Al Futtaim Shopping Malls in Dubai invite residents and tourists to take advantage of the massive discounts, live entertainment and family activities throughout summer. It’s the perfect time to spruce up your wardrobe, try out new restaurants and spend more time with your family in the cool indoors.
Here are a few reasons why you should not miss this year’s Dubai Summer Surprises at Majid Al Futtaim Shopping Malls:
Grab your favourite item during the exclusive 12-hour Sale
Kicking off the 22nd edition of DSS, Majid Al Futtaim will launch an exclusive 12-hour sale from 12 noon to midnight on June 21, in partnership with the Dubai Festival & Retail Establishment, and in line with the Dubai Retail Calendar, at Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha. Participating retail outlets will offer attractive discounts of up to 90 per cent on fashion, jewellery, homeware and electronics. Shoppers will also have the chance to win a Mall GiftCard worth AED 50,000 when spending AED 300. There will be complimentary parking for shoppers during this sale.
Six weeks of unbeatable deals and promotions
Mall of the Emirates and City Centres Deira, Mirdif, Me’aisem, Al Shindagha and My City Centre Al Barsha will have up to 75 per cent discounts on popular international fashion, technology, jewellery and homeware brands.
Your opportunity to win big
At Mall of the Emirates, shop for AED 600 and get a chance to win every day, for 44 days. Shoppers will be part of a daily draw to win an AED 10,000 Mall GiftCard.
Mall of the Emirates has also launched ‘Summer D’Or’, an initiative to enhance the luxury-customer journey and offer instant rewards and customised services to them this season. Any purchase of a designer piece from Mall of the Emirates will get you instant rewards during the Summer D’Or campaign. All summer, shoppers who spend AED 3,000 at participating luxury stores at Mall of the Emirates will get an instant three per cent cash reward in the form of a Mall GiftCard.
At City Centre Deira, everyone gets a taste of victory. Shop for AED 250 for a chance to win the grand prize of AED 100,000. Shoppers could also win an AED 100 Mall GiftCard instantly when they shop for a minimum of AED 500 at any fashion store. Diners who eat to the value of AED 150 and above will receive VOX Cinema tickets.
City Centre Mirdif has collaborated with the Dubai Festivals and Retail Establishment to give one lucky customer a chance to walk away with up to AED 1 million in cash instantly in an exclusive ‘Spin the Wheel’ opportunity. To enter the draw, visitors must simply spend AED 350 or more in the mall and present their receipts at any customer service desk. One winner will be picked on July 31 for the opportunity to spin the wheel and win big.
City Centre Me’aisem
This community mall has partnered with the Dubai Shopping Malls Group to give away six Infiniti cars during DSS. To enter the draw, shoppers need to spend AED 200 or more. Winners will be announced on June 29, July 6, 13, 20 and 27, and August 3. City Centre Me’aisem is also bringing back ‘Summerland’, a vibrant activity zone where children can take part in fun games and workshops encouraging imagination and artistic skills. ‘Summerland’ will also feature an area where customers who spend AED 500 can get their things hand-painted and personalized by a specialized artist.
City Centre Al Shindagha
The community-oriented destination will be introducing a summer rewards programme where shoppers can collect points to be redeemed for prizes such as mobile phones, TVs, laptops, watches, perfumes, VOX Cinema tickets, travel tickets and gold coins. Every AED 10 is equal to one point, and customers can collect prizes starting from 100 points.
Enjoy international licensed family shows
This summer, the Justice League superheroes will descend on Mall of the Emirates, City Centre Deira and City Centre Mirdif to celebrate the 80th anniversary of Batman. The malls will host engaging live shows, exciting activations and VR experiences for visitors of all ages, starting at City Centre Deira on June 27.
Children can participate in the 20-minute interactive shows that will take place four times daily, with an opportunity to meet and greet their favourite superhero and post for memorable selfies with Superman, Batman, Wonder Woman, The Flash and the rest of the Justice League.
Youngsters can also suit up and test their superhero abilities with the champion team as they search for two new recruits at the Justice League Academy. They can train alongside the defenders of the planet fight for justice in this Virtual Reality experience.
For a real-life transformation, there’s a special attraction. Everyone knows that Clark Kent transforms into Superman in a phone booth, right? Walk into the interactive metamorphosis box at the malls’ Central Galleria and walk out the other end as Superman!
Catch the Justice League superheroes this DSS on these dates:
City Centre Deira: June 27 – July 6
Mall of the Emirates: July 12 – 22
City Centre Mirdif: July 25 – August 3
Planet Modhesh at City Centre Mirdif
Customers who shop for AED 250 at the mall get free access to Planet Modhesh, an edutainment space for the entire family, and suitable for all ages. The interactive hub will have workshops, an e-gaming zone, arts and crafts station, a peddle battle game and an exciting VR experience.
City Centre Deira will have a fun and engaging Toys Factory show to keep its young visitors entertained, as well as a stunning Tug of War show that combines juggling, balancing, magic and comedy.
Shoppers at City Centre Mirdif will be enthralled by international roaming shows during the festival. Performers will transform into living, breathing works of art and create illusions with 3D technology. The eccentric chocolatier Willy Wonka will also stop by with his companions, the Oompa Loompas and Candy Girls, to entertain children.
At Mall of the Emirates, spectators will be captivated by 20-minute graceful rose ballet shows, live soulful jazz music played by the ‘Men In Black’ band, and magical performances by dancers dressed in stunning white angel costumes, four times daily throughout the festival.
Shop longer with extended hours
Throughout the festival, retail stores in the malls will be open until 12 midnight and restaurants until 1AM on weekdays, while the malls close at 1AM on weekends. This will give shoppers more time to shop, dine with friends and family and enjoy the activities.
Other reasons to visit Majid Al Futtaim’s shopping malls this DSS
For direct access to the mall without the hassle of driving, hop on to the Dubai Metro, which has direct stations serving Mall of the Emirates and City Centre Deira.
Free shuttle bus for tourists
Majid Al Futtaim shopping malls offer complimentary shuttle bus services for tourists from over 80 hotels in Dubai, making it convenient to visit the malls.
Relax, refresh and refuel in style while you wait for your Uber or Careem ride in the brand-new VIP Lounge at Mall of the Emirates.
Recharge your mobile device
Head to the Customer Service desks to borrow a power bank to recharge your phone on the go!
Just drop off your shopping bags at the Hands Free collection desks at Mall of the Emirates and City Centre Mirdif and continue your shopping spree without any hassle.